They need someone embedded in their team. Someone already inside the worlds they want to be in, who knows the rooms, the people, and what fits.
That's the brief Doña was built for.
The Short Version
We are a creative collective, assembled per brief, built from inside the worlds our clients live in.
We design the alignment between brands, spaces, stories, and the people who matter most to them.
Branding, creative direction, partnerships, sponsorship, experiential, production — whatever the work actually needs.
What We Do
Three areas. Engaged together or separately. Whichever the brief calls for.
Brand strategy · Brand identity · Creative direction · Content strategy · Social media
Partnership development · Sponsorship strategy · Sponsorship sales · Sponsor activation · Talent & influencer
Experiential design · Event production · Venue scouting · Programming · VIP & hospitality · Activations
Luxury Hospitality
Hotels, resorts, yacht collections, private venues.
Fashion & Lifestyle
Emerging brands finding their world. Established brands finding the next chapter.
Motorsport & Culture
F1, Monaco, fútbol, the rooms that form around them.
Wellness & Longevity
The brands redefining what it means to take care of yourself.
Art & Cultural Platforms
Installations, Art Basel, collector environments.
and more…
The New Current
Miami Concours
Moutonière
Body Language
Citibank
Nu Bank
Ritz-Carlton South Beach × Art Basel
The Ritz-Carlton South Beach needed an Art Basel presence with a real point of view — not another installation, but a cultural moment that reflected where the hotel is going.
Creative direction and concepting. Built The New Current — a platform connecting art, architecture, resilience, and the future of Miami Beach. Coordinated Loris Cecchini's sculpture from Italy to Miami. Curated artists: Marcel Van Luit, Loris Cecchini, Leandro Erlich, The Brave New Earth.
300M+ impressions across media and social.
Miami Design District
46 sponsors. One premium event. Every partner with their own deliverables, timelines, and expectations converging on a single high-visibility moment.
Sponsor activation across the full roster — Lamborghini, Pagani, Lotus, Koenigsegg, Ralph Lauren, Moët Hennessy, Whispering Angel, and more. Operational bridge between sponsors, venue, production, and ticketing.
5,000+ people in one day. 10,000+ over the weekend.
The Standard Miami Beach
Moutonière needed to make the leap from early-stage brand to elevated lifestyle presence in Miami.
Month-long pop-up at The Standard, end to end. Secured the venue, executed the launch party, curated the guest list, designed every asset. Built the partner ecosystem — Ladurée, Whispering Angel, Riviera Dining Group.
$10,000+ in opening night sales. Followers grew 400% — from under 1,000 to 12,000 over the following year.
The Surf Lodge
Body Language needed to show up at The Surf Lodge all summer and feel like it had always been part of the experience.
Partnerships, programming, and on-site direction every weekend through the season. Built the brand deck and visual identity. Brought in Bloom, De Soi, Celluma Red Light Therapy, Kin Euphorics.
Networking Events
Four networking events for Citibank's private banking network — clients, executives, and prospects. Each one had to earn the next.
Full-scope event planning: venue scouting, budget management, event design, F&B operations, experience programming — sommelier game, live mentalist, live band.
Inter Miami × Nu Stadium
Nu needed to bring its top clients to Miami for the inaugural match at Nu Stadium — Inter Miami vs. Austin FC.
End-to-end coordination: flights, hotel, ground transportation, curated meals, and the match-day experience. Every touchpoint built and run so guests only had to show up.
Ritz-Carlton Yacht Collection × Imperial Moto
The Ritz-Carlton Yacht Collection docked in Monaco during Grand Prix week. The opportunity: turn the vessel into a brand platform and bring the right people onboard.
Sponsorship sales — secured Ritz-Carlton Residences as an onboard sponsor through the Presidential Suite. Brought in Fredrik Eklund to cultivate UHNW guest relationships.
Colombian National Team
BetPlay needed to show up live across four U.S. markets with same-day reels capturing each city's energy in real time.
Sourced and directed videographers in Miami, Orlando, New York, and Washington. Ran live capture, live editing, and live posting — 3 to 4 reels per game, every market, every week.
Las Vegas Grand Prix
Two activations for Neiman Marcus's top clients during the Las Vegas Grand Prix. UHNW guests who've seen everything.
IMG Talent Cocktail Party, Race Styling Session, and Grand Prix Top Spender Experience. Hotel coordination, private transportation, curated dinner. Every touchpoint considered.
Antigua and Barbuda
Actai partnered with Dr. Halland to launch a wellness retreat in Antigua. The retreat had the concept and the credentials. What it didn't have was a brand identity refined enough to match it.
Built the custom branding and creative direction from the ground up. Designed the visual identity. Produced the deck. Defined the creative system for how the retreat showed up to participants, partners, and guests.
Meet the founder
A creative strategist born in Cali, Colombia and based in Miami. Drawn to fashion, music, art, and cultural experiences that make people feel something, she founded Doña to create work with emotional and cultural impact.
Obsessed with storytelling through visuals, atmosphere, and connection, Daniela believes the smallest details shape the way a brand is remembered. Her work is rooted in creating the right energy, bringing the right people together, and building experiences that stay with you long after the moment ends.
Process
Embed
Doña becomes part of your team for the duration of the brief. Embedded inside your operation, accountable to your goals — not a vendor you manage, but a lead you trust.
Assemble
One lead takes the brief. The right specialists assemble around it — industry experts, luxury brand consultants, creative collaborators, and operators selected per project.
Execute
You get expert execution without the overhead. Every touchpoint considered, every detail run — so you only have to show up.
If something here felt like it was written for you, it was.
Or reach out directly
daniela@donacreative.com
